We created a space in front of the exhibit for some weird wellness and preparation to cross over to the other side. Our fake brand, LAERNU, greets passersby who will soon learn that the name is a backward play on the exhibit name THE REAL UNREAL. Th
We created fake instagram posts advertising our fake wellness brand that greets people at the entrance.
We designed and created custom Mall Walker track suits for the film and even pushed them out into the real world by popping up in public and even selling the suits in the Meow Wolf Grapevine gift shop.
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